services
Logo Redesign
Branding
Patterns
Illustrative Icons
Product Development
Pixie Crush
Pixie Crush is a fun, playful, and magical lifestyle brand for little girls with big dreams. Right at the heart of everything they do is the goal of fostering creativity and imagination so that little girls will grow to have the confidence that they can be whatever and whoever they aim to be.
After several years in the market, Wonderland Industries (Pixie Crush’s parent company) reached a point in which they felt fairly established and wanted to grow not only their product line but customer base.
“Deciding to update our branding and expand our line was a big decision. Working with Monarose not only gave us the opportunity to collaborate with a “creative” but one with smart insights and great instincts.”
Working closely with Pixie Crush we were able to redesign their logo, update their color palette, create additional brand elements such as illustrative icons and patterns, and help define their photographic and merchandising style. We also expanded their product line to include lifestyle items such as bedding and room decor in order to appeal to an older demographic.
